Says Stephane Xiberras, president and chief creative officer of BETC: “Through the years, music has become a key part of Bouygues Telecom’s ad campaigns, especially at Christmas. A good way for the telco company to celebrate what brings us together and also to bring some rock’n’roll music into people’s homes. Even 4 years after his death, he remains very dear to French people’s hearts.Īnd because Christmas is the season when people feel the urge to be together the most, this year Bouygues Telecom wanted to pay a tribute to him and to all his fans everywhere in France.
But what makes him really unique is his ability to unite French people of all creeds and horizons and cross over multiple generations with his music… and to last through the years. He earned 10 Victoires de la Musique – the French Grammy Awards. His concerts gathered a total of more than 29 millions spectators. During his long and storied musical career, Johnny sold more than 110 millions records. In France, if there is one person that everyone agrees on, it’s definitely Johnny Hallyday, aka the French Elvis. French telco Bouygues Telecom is bringing back the memory of Johnny Hallyday for Christmas in new campaign via BETC Paris.
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